Case Study

Escala 24×7 Leverages Inselligence to Optimize Sales Performance

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The Problem

Escala 24x7 faced a similar challenge to most companies where the excessive creation of reports had led to a cluttered and disorganized CRM system. This overemphasis on reporting had hindered the team's ability to understand critical metrics like velocity and deal load, making it difficult to assess overall performance and identify areas for improvement. Additionally, the lack of a clear understanding of ROAS (Return on Advertising Spend) prevented the team from optimizing marketing efforts and maximizing ROI.

The Solution

Escala 24x7 had utilized consultants in the past to address the issues of report mania and unclear performance metrics. However, Inselligence provided a comprehensive solution that:

  • Involved simplifying the view of key performance indicators (KPIs).
  • Restructuring the sales process to ensure an efficient flow of deal pipeline stages.
  • Clear visibility into the full buyer journey from lead generation to closed won.

The Results

  • By streamlining the KPI dashboard, the team was able to focus on the most critical metrics.
  • With the restructured sales process the team had clarity on the number of deals required at each stage to achieve quotas.
  • Finally, the ability to clearly analyze marketing channel performance helped to identify the most effective channels for driving successful deals.

This integrated approach empowered Escala 24x7’s sales and marketing teams to make data-driven decisions, improve efficiency, and ultimately boost overall performance.

Want to learn more? Keep reading.

Sneak Peek: What Inselligence is Bringing to the INBOUND25 Stage

We’re fired up to hit the stage at #INBOUND25. Our session is all about fixing the biggest problem in revenue leadership: why forecasts fail, and how to design predictable revenue instead of hoping for it. Here’s a taste of what we’ll cover:1. A process-first playbook for building a revenue engine you can actually trust2. Real-world lessons from leaders who’ve scaled teams at AWS, Elion Partners, Wilson, and more3. Why dashboards alone are just “maps” — and what it takes to build a real cockpit view of your pipeline Our session filled up quickly (no surprise, this problem touches every sales, marketing, and RevOps leader we talk to). But if you didn’t reserve a seat — you can still meet with us to get the playbook. Here’s how: Instead of fighting for standing room, book time with us before INBOUND or in person at the Inselligence booth. We’ll walk you through the same framework, show you a live cockpit view of your pipeline, and give you a customized RevOps Readiness Snapshot to take back to your team. ➡️ Book your time here → Meet with Inselligence We’re thrilled to share this on stage — but even more excited to sit down 1:1 and talk about your revenue engine. If you’re serious about predictability, don’t wait. Slots are limited.

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Inselligence Co-Founder Juan DeAngulo Featured in Inc. Magazine Sales chaos is real—and Inc. just took notice of someone who’s doing something about it. Our co-founder, Juan DeAngulo, was recently featured in Inc. magazine, where they unpacked what’s broken in traditional GTM approaches and why RevOps Navigation is emerging as a must-have strategy for sales teams. It’s not just a proud moment—it’s proof that the market is ready for a better way. That’s the message our co-founder, Juan DeAngulo, brought to Inc. magazine this month in a new feature titled: “Why Process Doesn’t Just Save Time—It Drives Profit” → It’s a powerful reminder that if you’re constantly reacting to sales chaos, it’s not because your team isn’t trying—it’s because the system they’re working in is broken. The Big Idea from Inc. In the article, our Juan shares a no-fluff take: “If you rely on gut feeling instead of a repeatable process, you’ll scale burnout—not revenue.” They go on to unpack how: It’s not about slowing things down. It’s about speeding up the right things. Why It Matters to RevOps Leaders If you’re still buried in dashboards and meetings, chasing answers you can’t find—it’s time to admit the problem isn’t visibility. It’s lack of direction. That’s exactly what Inselligence solves. We give GTM teams a real-time GPS for revenue—spotting bottlenecks, surfacing next steps, and helping leaders take action before it’s too late. The Inc. feature isn’t just a proud moment for us—it’s validation that the market is waking up. Sales leaders don’t need more data. They need a clear path to profit. Read the Full Article Read the full feature in Inc.. → (Inc. Magazine, July 2025)

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